Yesterday I saw a banner "1/2 PRICE 50%". I wonder what it means.
Is the price reduced by 50%? Is the price halved? (Both mean the same thing!)
or
Is the price halved, then reduced again by 50%? The price is 1/4 of the original price?
Anyway, the advertisement banner caught my attention and perhaps a lot of other people's too.
It has achieved its purpose to draw attention and make people curious.
I notice that Sampoerna A Mild also use this method of advertisement. Since the ads are often confusing, they make people think about the intended meaning. People talk about it...discuss it among friends and family...ponder about it. People remember A Mild!
Lessons:
1. If you want to advertise something, the first step is to get noticed.
2. Dare to be bold and different.
Learn and Grow!
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